Taxi Business: Advertising to the wrong market

Advertising is not always good

Advertising to the wrong market is a cause of business failure. If you advertise based on benchmark prices are low, you might attract people who want a low price. But with prices this low, it is difficult for you to get a loyal customer. And the problem with customers low prices is that there was never loyal to you. They are loyal only because of the low price. 

As soon as your competitors offer a lower price than your customers will go to your competitors and you will lose customers. If you want to attract buyers low prices, then, by all means advertise low prices. But if you want to attract people who are willing to pay for the services they receive, so that you can make money, do not advertise prices. However, you need to advertise the value, quality of service, reliability, etc.