Most of the taxi business is like any other. And this is one of the major faults when people open this business. If we are principled as what is done by other people, then we will get the benefits would also like everyone else. Because of our success will be the same with them or even lower than they are.
How can we stop this principle? We have to do things differently. We'll see what the people and we do the opposite or nothing. Sometimes the only taxi company noticed that customers have the same needs. And every customer has different characteristics. When we put the ad is a low cost, then the customers will come is also expecting a cheap taxi rates.
The problem of customers who want a low price is, they will not give high loyalty. They are only loyal to a cheap price. While our competitors have lower prices, then they will move to it's competitors. But if we want to attract customers who are pleased with our service, then do not advertise your price.
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